The Zuckerberg Photo

iDSENT

When your net worth is estimated at $42.6 billion and you are the co-founder of an online social network used daily by more than 1 billion of the world’s 7.4 billion people, anything you say or do, no matter how mundane, has the potential to become instant, bigtime news that just about everybody is commenting on.1 2 It even has the potential to stir up controversy and take over countless headlines in newspapers, magazines, and blogs.

That is precisely what happened when Facebook CEO Mark Zuckerberg took his five-week-old daughter Max to the doctor’s office, ostensibly, to receive her first round of vaccinations and then proceeded to post (on January 8, 2015) a photograph of the two of them on his Facebook page with the caption, “Doctor’s visit- time for vaccines!”

Predictably, the photo and the story have gone viral, giving a boost to the evolving conversation (albeit sometimes more…

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